New restaurant marketing and food trends are still emerging even though we are getting close in on the midway point of the year. These trends can have a huge impact on restaurants in all shapes and sizes especially small independent restaurants. 1. Online ordering is “IN” Online ordering is getting better than dine-in with[…]
Social media has a big role in changing the way we experience life – from simple communication to changing lifestyles and restaurant marketing. Restaurants have become a great prey for smartphone activities. Consumers take snapshots of their food especially when it comes to great plating and express feedback through Yelp, making restaurant owners take notice[…]
There are only three ways to increase sales in your restaurant or bar. I know what you’re thinking. There are more than three. Well, that might be true, but I’ve grouped them under these three ways to give you a framework for thinking it through. The three ways are: Attract new guests Increase guest frequency[…]
The competition surrounds you. You’ve got everything running the way you think it should. Customers love you. But there is only one problem; you are unsure how to get more customers to love you and spread the word. Stop making the same restaurant marketing mistakes over and over again. Here are the three biggest mistakes[…]
Restaurant Marketing has changed a lot since Facebook emerged on the scene with the ability to advertise to your local market. If you use Facebook for your restaurant, chances are you’ve boosted a Facebook Post. You’ve taken the leap and decided to hit the Facebook Boost Post button to promote your posts hoping more people[…]
If you are using social media for your restaurant, you need to track in-store sales and tie it directly to your social media marketing efforts. Here are three strategies to track your Facebook advertising to in-store sales: 1. Use Facebook Offers for tractable deals – This is a way to integrate a discount offer directly[…]
Restaurant marketing advice is easy to find. Good advice is hard to find. After growing my marketing agency since 2009 to over 300 clients it never really dawned on me. Not until I started focusing on the hospitality business and restaurants in particular. I was overly focused on helping my clients be “the best” at[…]