In a world of food bloggers, #foodporn hashtags and self-proclaimed “foodies”, we can make a pretty obvious link between dining and social media: People love sharing what they’re eating, and they especially love to do so on Instagram. In fact, there is perhaps no better industry that Instagram is geared towards than the restaurant industry,[…]
There are only three ways to increase sales in your restaurant or bar. I know what you’re thinking. There are more than three. Well, that might be true, but I’ve grouped them under these three ways to give you a framework for thinking it through. The three ways are: Attract new guests Increase guest frequency[…]
The competition surrounds you. You’ve got everything running the way you think it should. Customers love you. But there is only one problem; you are unsure how to get more customers to love you and spread the word. Stop making the same restaurant marketing mistakes over and over again. Here are the three biggest mistakes[…]
Restaurant Marketing has changed a lot since Facebook emerged on the scene with the ability to advertise to your local market. If you use Facebook for your restaurant, chances are you’ve boosted a Facebook Post. You’ve taken the leap and decided to hit the Facebook Boost Post button to promote your posts hoping more people[…]
If you are using social media for your restaurant, you need to track in-store sales and tie it directly to your social media marketing efforts. Here are three strategies to track your Facebook advertising to in-store sales: 1. Use Facebook Offers for tractable deals – This is a way to integrate a discount offer directly[…]
Restaurant marketing advice is easy to find. Good advice is hard to find. After growing my marketing agency since 2009 to over 300 clients it never really dawned on me. Not until I started focusing on the hospitality business and restaurants in particular. I was overly focused on helping my clients be “the best” at[…]