Restaurant marketing advice is easy to find. Good advice is hard to find. After growing my marketing agency since 2009 to over 300 clients it never really dawned on me. Not until I started focusing on the hospitality business and restaurants in particular. I was overly focused on helping my clients be “the best” at social media marketing in the world. I wanted them to learn “everything” they could about digital marketing and apply every little social media strategy they could to bring more people in the door.
After growing my marketing agency since 2009 to over 300 clients it never really dawned on me. Not until I started focusing on the hospitality business and restaurants in particular. I was overly focused on helping my clients be “the best” at social media marketing in the world. I wanted them to learn “everything” they could about digital marketing and apply every little social media strategy they could to bring more people in the door. I thought they needed to be awesome at every social media marketing platform and be everywhere possible…and be good at it.
Then it hit me.
My local restaurant client did not need to be the best at social media marketing in the world.
You just to be the best at social media marketing in your local area; in the area you’re attempting to attract new and repeat customers in. This is typically inside of a 15-mile radius, sometimes only 5 miles.
That’s it. The best restaurant marketing advice you’ll ever get.
You have to be the best in your area, and usually, that doesn’t take a lot. If you apply proven social media marketing strategies better than your competitor does, you’re already on your way to winning your market.
That may mean you only need to rock Facebook and Instagram…and that could be enough to win your market. If you are in a competitive market where others are also doing well on Facebook and Instagram, add more video marketing and adding a YouTube channel to your arsenal. Perhaps you need to add local Pinterest marketing since they now offer advanced local audience targeting. Snapchat is on the rise and some restaurants are finally catching on. The list goes on.
I can look at any restaurant and know if I can help it “win” the market simply by looking at the social media presence and online marketing of their top competitors in the area they serve. So should you.
So should you.
You can learn a lot from those who are doing it right. And if you can’t find one in your area crushing it on Facebook, Instagram, Snapchat, Twitter, Pinterest or other social platforms, the opportunity is wide open for you to win.
Own a restaurant? We’d love to hear what the best restaurant marketing advice is that you’ve ever heard as well!
